More specifically, I keep hearing about “traffic” and would like to know how it applies to my website. So you’ve got your domain name purchased, your host account all set up, and your website designed and online ready for the world to see. When any one person points their browser to your website, the act of any one page of your website loading is called a “page view”. The moment the person requested a single page of your website to be loaded for their viewing pleasure, that action is what makes up “traffic”. One very simple way of expressing such activity could be, “My website enjoys a lot of traffic.” In this statement you are revealing that you believe your website to be popular enough that a bunch of people end up on it. A far more specific expression of traffic on your website would include not only the number of people coming to your website, but how many pages do they load once they are there.

 

When a person lands on your website, some initial page has to load. Typically this page is considered to be the “Home” page of the entire site. When someone has navigated to your site utilizing only your domain name, the “Home” page loads. Once loaded, this is considered a “page view”, and the loading of that page becomes part of your “traffic”.

 

It is quite possible that someone coming to your website might land on a page other than your Home page. Websites can have an unlimited number of pages, and if your site has been built correctly, each of those pages becomes individually indexed by Google, Yahoo, and all the other web directories and search engines. If you have a page on your website that offers information concerning baseball, and a person is currently searching for information on baseball on Google (or Yahoo, etc), the search engine would offer a direct link to that specific page on your website, versus just bringing the person to your Home page. Regardless of the page that a person is brought to, every page that the person clicks on adds one more page view to that person’s visit and increases the overall traffic to that website. The higher the number of people visiting a website during any given day, and the higher the number of pages that each visitor loads during his or her stay, the higher the page views, and therefore, the higher the volume of traffic for that website.

 

When your website is initially being written, one of the worst things that could happen is that it is assumed that the person “designing and coding” the website knows anything about optimizing the internal design of the pages that make up the website for search engines to be able to find them and make them available to people searching for information online. Each page of your website, if you want people knowing about and coming to your website, must be constructed in a way that helps search engines to identify the type of information each page has to offer. The term we use for the act of building each page of your website so that search engines can clearly understand what type of content in being included on any given page, is called search engine optimization – or SEO for short.

 

 

SEO Conscious So People Find Your Website

 

For clarity, anytime that we put a website online, people are going to magically know about it, how to spell your domain name, and what your website contains. Of course, this is a silly notion. Unless someone knows about your website, how to spell your domain name, and what information your website makes available, there is little hope that someone would end up on there. Letting everyone on the planet know that your site is online and ready to be used would be an expensive endeavor; too large for anyone to realistically have to pay for. Plus, if each page of your website offers different information (or “content”) than the one before it, we would have little hope of advertising each page of your site individually. However, if you have constructed each page of your website in such a way that is considered to be “SEO Conscious”, then you are doing what you can to ensure that search engines pay attention to the information contained on each of these pages. Once a search engine has found a page within your website, the “content” of that page is evaluated and indexed. Basically, this means that when a person is searching online for information about baseball, only pages containing information on baseball are presented to the person doing the searching. It would be of little value for a person looking for baseball information to be brought to pages containing classic cars or rocket launches. The person searching for whatever they are currently interested in expects to be led to pages from a variety of websites which contain information related to what he or she is interested in finding at the moment. To be presented with pages containing anything other than what the person is searching for is a waste of time. This is precisely why “indexing” is so important and why we must ensure that each page we place online is constructed in such a way that helps the search engines locate, and index, what we are making available. That is the only way that we could ever hope for any of our pages to be presented to someone searching for what we make available online.

 

 

Sincerely and without hesitation,

 

Max

 

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